THE MOST EXCITING CITY IN THE WORLD
The story of Amsterdam is a story of innovative and determined people who dammed the Amstel River to create a city of water canals (Amste(r)-Dam). Amsterdam became the trading capital of the world, and in doing so, brought together countries and cultures encouraging the open exchange of ideas, innovations, free thought, and the acceptance of cultural differences. It is a story of a society who encourages independent thinking, supports multiculturalism, and practices the Dutch spirit of tolerance: “live and let live.” Amsterdam is considered to be the birth place of “liberty” where the rights of individuals are sacred, free thinking is enshrined in law, and where citizens pushed back the dominance of rulers and monarchs. Amsterdam, a haven for free thinkers, is famous for rebelling against the “status quo.” Many of the colourful gabled buildings on the canals continue to operate as global trading warehouses. Amsterdam stretches everyone’s imagination.