Welkom to Cafe Amsterdam!

WELKOM TO CAFE AMSTERDAM

The cafes of Amsterdam are known for presenting “little gifts” of koekies to their guests. Cafe Amsterdam honours this tradition by introducing authentic, traditional Dutch treats, as enjoyed in the cafes of Amsterdam… oh, zo goed!

Our Mission

Cafe Amsterdam’s mission is to introduce, and make easily available, delicious European Snacks (Dutch Treats) as enjoyed in the cafes of Amsterdam, using authentic Dutch recipes, and traditional (Dutch) baking methods.

Our Values

  • We believe food & culture should be shared through positive and enjoyable experiences
  • We are passionate about: food, Amsterdam, and the enjoyment of cafes
  • We are committed to importing authentic European Snacks (Dutch Treats) from Amsterdam
  • We are guided by Amsterdam’s core values (tolerance, individuality, freedom, and the exchange of ideas)
  • We cherish honesty, integrity, and caring relationships
A Dutch orange bicycle crosses the page
This diagram outlines each component of the Cafe Amsterdam logo

LOGO VISUALS

  • Amsterdam is known for its historic gabled buildings (represents individualism)
  • Buildings shaped into the crown as seen on Amsterdam’s Coat of Arms
  • Windmills are associated with the Dutch
  • The cafes of Amsterdam are world famous
  • Amsterdam is one of the world’s most exciting cities

BRAND VISUALS

  • Orange is associated with the Dutch
  • “Orange is the happiest colour” — Frank Sinatra
  • The swirls honour the great Dutch artist, Vincent Van Gogh
  • White represents freshness
  • Cafe table and chairs are for relaxing and enjoying Dutch treats
  • Bicycles are the popular way of exploring Amsterdam
This diagram showcases how we've incorporated symbols of Amsterdam culture into each Cafe Amsterdam package of koekies

STORY OF AMSTERDAM

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Amsterdam, known as the City of Canals, originated in the 1100’s as a humble fishing village and rose to become Europe’s most important port of trade. Known as the most tolerant city in the world, where most anything goes, global personalities and cultural behaviours gather to co-exist in perfect harmony. A city of famous artists and inventions such as the microscope, telescope and the roll-up fire hose, Amsterdam is home to the world’s 1st Stock Exchange (1602) and the creation of Wi-Fi and Bluetooth. Amsterdam continues to be a global hub for business, trade, tourism, and cultural exchange. Amsterdam… the most exciting city in the world.

STORY OF AMSTERDAM’S CAFE CULTURE

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Amsterdam is Europe’s most interesting and progressive food & coffee scene. For over 200 years, the world has traveled to Amsterdam to enjoy the cafes, known as a Koffiehuis (coffee house). Amsterdam’s cafes played a critical role in the birth of liberty, enlightenment, and individual freedoms.  The cafes were considered to be a safe comfortable space to share international news, discuss politics, exchange ideas, and collaborate; all while sharing a cup of solace (coffee) and Dutch treats known as “little gifts.” Amsterdam’s cafes continue to offer the world a chance to socialize, be part of the crowd, and experience Amsterdam’s tolerant culture, traditional foods, and famous art, or simply take a break and pass the time.